RAPAPORT... Amsterdam-based KOH Cosmetics unveiled a EURO39,950 diamond nail file and pledged all proceeds from the items sales to help support HIV infected pregnant women in Africa.
At the Millionaire's Fair in Amsterdam this past week KOH unveiled the KOH Diamond Nail File, which uses more than one thousand Top Wesselton, VS, brilliant cut diamonds totaling more than 28-carats that are pave set into an 18 karat white gold hand grip. The "Diamond Nail Traffic Jam" is just the first in a new line of socially conscious must-have luxury items for the world's most elite consumers KOH contends.
Margreet Van Roemburg, president of KOH Cosmetics says that the unveiling of the nail file is just the start. Van Roemburg says KOH plans to offer a completely new diamond-studded collectors' item over the next few years. KOH will donate all proceeds from the series to Orange Babies, a charity organisation created by the fashion community to provide support to HIV infected pregnant women in Africa.
"We felt that the most original and effective way for KOH to help was to create and promote a series of collector items such as the diamond nail fail," said Van Roemburg. "In keeping with our company's trademark of quality and style, we are extremely proud to introduce the KOH Diamond Nail File and even happier that its creation should help such an important cause as trying to combat HIV and AIDS."