RAPAPORT... One of Canada's famous singers, Celine Dion, teamed up with Yang Lan of China to create a new line of diamond engagement rings, personal jewelry, and exclusive women's accessories. Lan, a journalist and television personality in China, and Dion created a company called Her Village and will sell the jewelry under the corporate name HV Love.
Lan said the jewelry would cater to China's urban female consumer, through leveraging China's growing love-affair with diamond jewelry.
"Our goal is to create a stellar brand under the unified theme of 'The Power of Love' and apply the brand to draw customers not just for diamond jewelry, but also associated gift and accessories; all at highly competitive prices," Lan said.
HV reported that China's diamond and precious stone market was reportedly valued at $20.8 billion in 2006, with one third coming from diamond sales and the remainder from gift and accessory sales.
With an integrated online and offline operational strategy, HV Love plans to grow the business on both a 'bricks and clicks' retailing model. But, in order to immediately capture the potential sales benefits afforded by the upcoming, Beijing Olympics, the new company will begin marketing its jewelry products via an exclusive Internet site http://www.HVLove.com, the statement read.
“Jewelry has the unique ability to convey the power of love in a way that no other item can come close to duplicating,” Dion said. “It is at once beautiful to behold, and precious to possess. There is a sense of joy and intimacy about fine jewelry, and we intend to capture those feelings in the creativity and elegance of our collections.”
The company intends to develop its brand equity through establishing a sizable network of company-owned and select, retail storefront partners in key, urban markets, with a projected total number of stores reaching more than 200 outlets by 2010.
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