RAPAPORT... Helzberg Diamonds debuted its new ''Infinity X Infinity'' jewelry collection, an exclusive line inspired by ABC television show ''Revenge.'' The collection was designed by Udi Behr and embodies the television shows' style, playing off the double infinity insignia that has been a recurring icon since the first season.
“Infinity is a key theme throughout the series, representing never-ending love, so it was a natural partnership for us,” said Beryl Raff, the chairman Helzberg Diamonds. “As a brand, we want to help people celebrate all the ways in which they know they are loved, unconditionally, and this new collection is, yet, another way we’ll do that.”
Helzberg also created an Infinity Contest for fans to enter for a chance to win jewelry from the line by sharing what infinite love means to them. One grand prize winner will win a matching pendant and earrings valued at $1,800 from the new collection, and up to 10 finalists will receive the Revenge season one DVD set.
The Infinity X Infinity collection will be available in select Helzberg stores and online.
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