News

Advanced Search

Helzberg Debuts 'Infinity X Infinity' Collection

Diamonds Take Inspiration From ABC's 'Revenge' Show

Sep 28, 2012 3:36 PM   By Jeff Miller
Comment Comment Email Email Print Print Facebook Facebook Twitter Twitter Share Share

RAPAPORT... Helzberg Diamonds debuted its new ''Infinity X Infinity'' jewelry collection, an exclusive line inspired by ABC television show ''Revenge.'' The collection was designed by Udi Behr and embodies the television shows' style, playing off the double infinity insignia that has been a recurring icon since the first season. diamonds jewelry

“Infinity is a key theme throughout the series, representing never-ending love, so it was a natural partnership for us,” said Beryl Raff, the chairman Helzberg Diamonds. “As a brand, we want to help people celebrate all the ways in which they know they are loved, unconditionally, and this new collection is, yet, another way we’ll do that.”

Helzberg also created an Infinity Contest for fans to enter for a chance to win jewelry from the line by sharing what infinite love means to them. One grand prize winner will win a matching pendant and earrings valued at $1,800 from the new collection, and up to 10 finalists will receive the Revenge season one DVD set.

The Infinity X Infinity collection will be available in select Helzberg stores and online.

Tags: helzberg revenge infinity udi diamonds jewelry, Jeff Miller
Similar Articles
Rough diamond sortingSmall-Stone Scanner Drives Sarine Sales
Nov 14, 2022
Sarine Technologies’ revenue jumped 20% year on year to $14.5 million in the third quarter as an increase in machine
Comments: (1)  Add comment Add Comment
Arrange Comments Last to First
Oct 1, 2012 3:55PM    By E James
It's always exciting to see pop culture with store/brand affiliations. It seems to be an effective way to increase a brand's reach. The Revenge show tie will have the potential to introduce the Infinity jewelry collection, http://www.helzberg.com/category/collections/infinity+x+infinity.do, to millions of new and potential customers
Twitter Add Comment