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The 'Estelle and Lita' and 'Lusciouss' Collections Launch in New York

Sep 9, 2013 12:06 PM   By Royal Asscher
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 Press Release: No. 8 was the hotspot in New York on September 3, when more than 150 guests crowded into the REC room to see the unveiling of two new jewelry collections --  ''Estelle and Lita by Royal Asscher'' and ''Lusciouss by Kendra Bridelle.'' The theme that brought these three dream chasing women together: “Live your dream, wear your passion. Be anyone you want to be…” 

Grammy award winning Estelle and Lita Asscher, the president of Royal Asscher of America, first came together six months ago to combine their passions for creativity and beauty. Both from different parts of the world, no place other than New York City could serve as a better source of inspiration for the duo, with its impressive skyline showcasing an array of design styles side by side, demonstrating the evolution of the vibrant, exciting city, much like ''Estelle and Lita'' combining their unique, diverse styles into one cohesive, inspiring collection. Estelle lita

Estelle said, ``When I saw the gorgeous Stars of Africa jewelry Lita designed, I fell in love with the pieces and knew I wanted to incorporate them into our new collection. Lita and I had an instant design connection and we had a great time combining our inspirations and styles.´´

The collection consists of several pendants, some incorporating the exciting concept of Royal Asscher´s Stars of Africa with floating diamonds and amethysts; rings that reach over the length of your finger and beautiful bracelets and earrings with purple amethyst and black and white diamond details. The collection will launch online in four weeks and in stores there after. The price points start at $650 and reach as high as  $9,800.

''Lusciouss by Kendra Bridelle'' will be launching the newest stately steel collection called “Seductive Siren” on HSN Monday, September 16 from 1 p.m. to 2 p.m. EST. Following her tagline; “For the girl I was, the woman I am and the Goddess I'm destined to be…” Bridelle believes in expressing oneself through the jewelry she wears. Each collection is inspired by a different emotion a woman feels and each collection has its own design motif. On the 16th, Bridelle will be focusing on her Seductive Siren collection inspired by the deep blues and greens of the Mediterranean Sea. Designs resemble a siren swimming through luscious waters. Price points are between $20 and $150 retail. This line is sexy, bold and feminine.  Bridelle will also be selling her Goddess Collection, influenced by Venus, the Goddess of Love, starring flirty and fun blazing red hearts.  The Lusciouss jewelry collection offers affordable fashion while providing Red Carpet looks.


Founded in 1854, Royal Asscher Diamond Company is run by The Asscher Family. The Asscher Family dynasty to this day continues to have an influence on the diamond industry. Joseph Asscher, at the request of King Edward VII, cut the largest diamond ever found, the famous 3,105-carat Cullinan diamond. Royal Asscher has also made its mark by refusing to work with conflict diamonds that originate from war-torn countries that are unethically sourced and sold to fund warfare and civil destruction. Royal Asscher only sources diamonds from nations that are fully compliant with the Kimberly Process, an international diamond industry initiative to stop the flow of conflict diamonds. One of the company’s founding fathers, Edward Asscher was one of the forefathers of this initiative, Royal Asscher requires that all of its diamonds are labeled by the government at the origination point and securely sealed during transportation.

Royal Asscher created its own signature patented cut in 2001, which has 74 facets, that’s 16 more than the traditional cut diamond. It is based on their original Asscher cut dated 1902. The innovation and skill level of Royal Asscher has been passed down from generation to generation. Now on its fourth generation the company still upholds their reputation for excellence.

The Stars of Africa collection (comprised of rings, earrings, pendants and cufflinks) consists of diamonds encased within fluid-filled sapphire domes, allowing the diamonds to float freely like snowflakes in a snow globe. The result is cascading diamonds that emit light, fire and beauty, creating a truly  mesmerizing effect.

Royal Asscher Diamonds are not only a favorite amongst royalty; celebrities also covet these specialty pieces from their contemporary line Stars of Africa. Celebrities who love Royal Asscher diamonds include Sofia Vergara, Megan Fox, Kate Bosworth, Carrie Underwood, Emily Blunt and Rachel McAdams.

Royal Asscher of America:


Kendra Bridelle is a jewelry designer who has been working in the jewelry industry for over 15 years. She is the international immediate past president of the Women’s Jewelry Association and has worked at luxury and fashion brands including Richemont, Montblanc, Robert Lee Morris and for a De Beers sightholder, Tache. Bridelle launched her own jewelry line, LusciousS, four years ago and has since become known for dressing young Hollywood actresses, models and reality stars including Leven Rambin, Allie Rizzo, Nana Merriweather, Sofia Milos, Karina Smirnoff, Brandi Glanville, Ali Fedotowski, Elisha Cuthbert, Lisa Raye McCoy, Beverley Mitchell, Angeline-Rose Troy and many more in LusciousS jewelry. Her stately steel (stainless steel) line of jewelry for LusciousS is sold exclusively to HSN. Bridelle is in the process of launching a new fashion line of jewelry called, Kendra Bridelle.

LusciousS by Kendra Bridelle:


Estelle’s climactic rise from local West London MC to Grammy Award-winning artist is the stuff of legends. Born the second of eight children in a strict religious Senegalese/Grenadian family, Estelle learned early on to escape life’s daily pressures through music. Her second studio album Shine was released under John Legend’s new Homeschool label, in partnership with Atlantic Records. Her hit single “American Boy,” a collaboration with rapper Kanye West, won a Grammy Award for Best Rap/Song Collaboration. With her third album, All of Me, Estelle gave fans an in-depth look into her soul. The first single, “Break My Heart,” served as the magnetic centerpiece of the album, and her second single “Thank You,” was a heart-warming, soul quenching song that showcased her amazing vocal ability.

Coming back stronger than ever summer 2013, Estelle recently released the first volume Love Jones Vol. 1 from her three-volume EP, “Love & Happiness.” The first single “Call These Boys,” an upbeat club banger, was an instant hit as it spoke from a single girl’s perspective on dating. Later this summer and fall, Estelle will be releasing Waiting to Exhale Vol.2 and How Stella Got Her Groove Back Vol.3.

Estelle continues to dedicate herself to a myriad of philanthropic organizations including her own, All of Me Foundation, with the goal of educating, enlightening and expanding the horizons of young people.

Rapaport News is not responsible for, and does not endorse, the content of any third-party press release. This is not a Rapaport Press Release. It has been provided as additional information for our clients.



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Tags: Estelle, grammy, HSN, jewelry collection, Kendra bridelle, lita, royal asscher
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