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Cryptocurrency Boosts Silicon Valley Jeweler

Jun 21, 2018 5:18 AM   By Leah Meirovich
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RAPAPORT... Cryptocurrency transactions have grown to 20% of sales at a California-based retailer in the past year, enhancing the company’s ability to clinch high-value deals, its CEO said.

Stephen Silver Fine Jewelry, which implemented the system in 2014, claims to be the first jeweler to accept cryptocurrency.

“Cryptocurrency has surpassed the volume of retail credit-card purchases in the company in a very short time period,” CEO Stephen Silver, who is also a tech-startup investor, said recently. “We’ve created revenue that the company would not even enjoy without being able to accept cryptocurrency.... Large sums of money are where we are finding cryptocurrency to be a huge advantage.”

The move, led by company president Jared Silver (pictured), began as an easier and more secure alternative to wire transfers, but also meant the jeweler received immediate payment, rather than the usual two-to three-day wait period for transfers. Additionally, investors save up to 1.5%, since purchases made with Bitcoin do not incur conversion fees.

The jeweler has been weighing up blockchain technology as a payment option for years, with its customers asking to pay in cryptocurrency.

“Given that Stephen Silver Fine Jewelry is based in Silicon Valley, the cradle of innovation, we’ve been monitoring the development of blockchain technology since 2008,” Jared Silver told Rapaport News. “In 2014, we felt it had matured to the point that we could bring the technology into our store.”

The payment method has become an “indispensable” tool, said Jared Silver. An average sale runs close to seven figures, and the retailer has no limit on the amount it will process per purchase. Silver said he had received a million-dollar cryptocurrency payment recently.

The company also pays for any sourced goods it uses with cryptocurrency when able, but, Jared Silver noted, “this would be contingent on the supply chain adopting the technology.”

Images: Stephen Silver Fine Jewelry
Tags: bitcoin, cryptocurrency, Jared Silver, Leah Meirovich, Rapaport News, Stephen Silver, Stephen Silver Fine Jewelry
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