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Dharmanandan to Cut ‘Brightest Diamond’ Line

Aug 8, 2018 4:13 AM   By Rapaport News
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RAPAPORT... Dharmanandan Diamonds (DDPL) has signed an exclusive licensing deal with Sirius Star to cut seven of its patented diamond shapes.

The Sirius Star cuts offer superior light performance, especially the round brilliant, Mike Botha, creator of Sirius Star (pictured, second from left), told Rapaport News. The four-tier pavilion-facet configuration stops light leaking through, giving the diamond more flash and scintillation than a regularly cut stone. For that reason, the brand has registered the trademark “World's Brightest Diamond.”

Under the agreement, DDPL will manufacture a collection of Sirius Star’s branded diamond shapes, including its square, cushion and octagon cuts. 

“This is a tremendous milestone for the Sirius Star brand, as Dharmanandan has the depth of expertise and global reach to carry the brand in adequate inventory in all the sizes and clarity necessary for successful distribution,” Botha said. “We look forward to an exponential growth phase without neglecting our independent jewelers, who have been fiercely loyal to the brand to date.”

“This exceptional lineup for proprietary shapes gives us an opportunity to transform how we scale our business in the special-cut segment, allowing us to reach more people around the world faster, while also enhancing the experience we offer to our customers,” said Sandip Patel, director at DDPL.
Tags: DDPL, Dharmanadan Diamonds, Dharmanandan, Mike Botha, Rapaport News, Sandip Patel, Sirius Star, World’s Brightest Diamond
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