Advanced Search

Helzberg Diamonds Launches Synthetics Line

Feb 13, 2019 10:12 AM   By Leah Meirovich
Comment Comment Email Email Print Print Facebook Facebook Twitter Twitter Share Share

 Helzberg Diamonds has launched its own collection of lab-grown jewelry, Light Heart, citing increased consumer demand for synthetics.

The jeweler — owned by Warren Buffett’s Berkshire Hathaway — first introduced the line late last year in a limited number of its stores, it told Rapaport News Wednesday. Prices of Light Heart items on Helzberg’s retail site ranged from $400 to $9,000 at press time.

“Helzberg Diamonds is committed to providing customers with jewelry options to best fit their styles and tastes — whether traditional mined diamonds or lab-grown diamonds,” a company spokesperson said. “We continue to evaluate consumer response to our lab-created-diamond offerings.”

Helzberg has been stocking other brands’ synthetic-diamond jewelry since late 2017, including bridal and other jewelry from ALTR Created Diamonds.

The company is the eighth-largest jewelry retailer in the US by revenue, according to National Jeweler’s “State of the Majors” report for 2018. It operates 210 stores throughout the country.

Image: A pair of Light Heart lab-grown-diamond earrings. (Helzberg Diamonds)
Tags: ALTR Created Diamonds, Berkshire Hathaway, Buffett, Helzberg Diamonds, lab-grown diamond jewelry, Leah Meirovich, Light Heart, Rapaport News, warren buffett
Similar Articles
Comments: (0)  Add comment Add Comment
Arrange Comments Last to First
© Copyright 1978-2022 by Rapaport USA Inc. All rights reserved. Index®, RapNet®, Rapaport®, PriceGrid™, Diamonds.Net™, and JNS®; are registered TradeMarks.
While the information presented is from sources we believe reliable, we do not guarantee the accuracy or validity of any information presented by Rapaport or the views expressed by users of our internet service.