News

Advanced Search

Silver Jewelry Demand Grew in 2018, Survey Says

Mar 27, 2019 9:00 AM   By Rapaport News
Comment Comment Email Email Print Print Facebook Facebook Twitter Twitter Share Share


RAPAPORT...
 Silver-jewelry sales rose for the 10th consecutive year in 2018, according to research by the Silver Promotion Service (SPS). 

Some 52% of US jewelry retailers participating in the survey reported higher sales, with the majority noting double-digit increases, the SPS reported. Younger customers and female self-purchasers were important sources of revenue, the jewelers noted.

By volume, sales of silver jewelry comprised about 24% of overall jewelry purchases, and 18% by dollar value. The average store saw 16% growth in silver-jewelry sales, according to the SPS, which is an initiative of the Silver Institute. 

More than half of the retailers surveyed said silver experienced the highest rate of inventory turnover, while 12% said diamonds were the number-one choice, 14% named bridal, and 12% chose gold.

“The Silver Promotion Service is obviously gratified by what the survey demonstrated,” said SPS director Michael Barlerin. “We are also enthused that the optimism for silver’s ongoing performance remains so strong.”

Image: Silver jewelry in a store display. (Pixnio)
Tags: Michael Barlerin, Rapaport News, Silver Institute, silver jewelry, Silver Promotion Service, SPS
Similar Articles
JBTJewelry Business Closure Rate Grows
Oct 22, 2019
The US jewelry trade contracted in the third quarter, with the rate of downsizing gaining speed after
CostcoCostco Sells $220,000 Diamond Ring
Oct 16, 2019
Costco sold a diamond ring worth $220,000 in the fourth fiscal quarter, the membership-based warehouse retailer
Comments: (0)  Add comment Add Comment
Arrange Comments Last to First
© Copyright 1978-2019 by Martin Rapaport. All rights reserved. Index®, RapNet®, Rapaport®, PriceGrid™, Diamonds.Net™, and JNS®; are TradeMarks of Martin Rapaport.
While the information presented is from sources we believe reliable, we do not guarantee the accuracy or validity of any information presented by Rapaport or the views expressed by users of our internet service.