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Women are voraciously hungry for technology not diamonds, clothes, and shoes, according to a survey released by the women-owned cable television channel Oxygen Network. Nearly eight in 10 women told the network they would prefer a plasma television set to a diamond solitaire necklace. Seventy-nine percent of women surveyed are interested in using technology as opposed to simply having it in hand.
"We are proud to be giving women the credit that they deserve for being savvy and knowledgeable about technology – something we have long suspected and are thrilled to be able to quantify," said Geraldine Laybourne, CEO Oxygen Media. "Girls Gone Wired is Oxygen’s most ambitious Women’s Watch study yet, and we have gotten amazing new insights into women and technology." According to the survey -- women clock a 15-hour day and are looking for fast, efficient technology to help their busy schedules. In the next five years women told Oxygen they see themselves investing in and becoming expert users with digital cameras and multi-use cell phones. The survey was conducted by Oxygen to help its station advertisers understand needs of the viewing audience.
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