|
RAPAPORT... MetaWatch created a new corporate identity and brand image, META, as part of its evolution into offering premium smartwatches. META is presenting models of its first line of smartwatches at the 2014 International Consumer Electronics Show in Las Vegas this week.  META's CEO, Bill Geiser, said, "This is the official start of our new brand evolution to META. The META brand expresses a blend of modern and classic style while integrating technology as a means to enhance the human side of your digital life." In addition to the rebranding, META collaborated with Frank Nuovo and his Design Studio Nuovo for a new watch line, which is presented through the ''Art of the Glance'' marketing campaign. Nuovo said, "This exciting launch reveals what we believe is a natural first step for evolution of the wristwatch and the convergence of wearable technology and style into the digital flow. The new META line provides a visibly unique, classically influenced style, which is inspired and driven by our theme: 'Art of the Glance.' It's a perfect solution for customers personal fashion sense and a desired improvement to their digital mobile experience."
|