RAPAPORT... This month, Rapaport’s Guide to Fancy Shapes, a comprehensive series that provides an in-depth analysis of fancy-shape diamonds, examines the Wild Orchid Cut. Rapaport Diamond Report has carefully researched the shape to supply information on the optimum cut, price information and market demand, as well as what to look for — and avoid — when buying this diamond shape.
The Wild Orchid is a patented cut. It originates from India and was designed by Adri Voorn, the director of the Gitanjali Group.
PHYSICAL CHARACTERISTICS AND CUTTING ISSUESThe Wild Orchid diamond is a modified square brilliant with a total of 73 facets — 32 on the top, 40 at the bottom and 1 on the table. The Wild Orchid Cut has a unique, multifaceted top crown. Its 73 facets are placed perfectly to give a soft, but intensely bright look. Bottom facets make a four-point star. It is available in all colors and clarities. Sizes range from 20 points to 1 carat.
MARKETS AND MARKETING
The Wild Orchid Cut is available loose as well as mounted in jewelry. It is marketed to high-end independent retailers through the company-owned association, Leading Jewelers of the World. Retailers who carry the cut are given exclusivity in areas that have populations of at least 750,000. The company does co-op advertising with retailers. It also will do public relations events in conjunction with the stores, including private parties where the retailers’ best customers are invited in order to showcase the jewelry and sell it at the end of the event.
Laser inscriptions and special packaging can be done on request. In-store counter cards, brochures and point-of-sale material are offered.
PRICE AND SUPPLY
The Wild Orchid is easily available and does not pose any supply issues. It is cut in the company’s manufacturing unit located at Borivali, in Mumbai, which can produce 200 stones a day.
The Wild Orchid rates per carat are at Rap or 20 percent above. It is sold loose or in jewelry, from basic solitaire pendants for under $1,000 to elaborate, one-of-a-kind pieces that retail for up to $100,000. Rings and pendants are the most common forms of jewelry for the cut.
WHAT TO LOOK FORThe Wild Orchid’s name symbolizes springtime, eternal beauty and elegance. The facets on the diamond’s pavilion can be compared to the beautiful fields of multicolored wild orchids. Just like diamonds, orchids have become a luxury item as well as a status symbol.
Wild Orchid CutJewelry Marketing Company
500 Seventh Avenue,12th Floor
New York, NY 10018
Tel.: 212.398.6401• Fax: 212.398.6406
Contact person: Nehal Modi
Email: nmodi@diamlink.com
Article from the Rapaport Magazine - December 2006. To subscribe click here.