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Forever Creations USA
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In India, making and wearing jewelry is a way of life. The
country has a rich history of gemstones and jewelry that goes back thousands of
years. Their personal connection to gems moves beyond adornment and is a symbol
of spirituality. It is no wonder that today many Indian-owned companies are
creating jewelry that has a new appeal in the Western world. As the global
village has become further intertwined and cultures are merging together, what
is beautiful is becoming more of a shared perspective. Consumers in the U.S.
and other parts of the globe are understanding and appreciating aspects of
traditional Indian design. Indian firms are incorporating more of a Western
sensibility into their jewelry, creating wonderfully unique pieces that are
having a moment in the fashion spotlight. Indian designers are geniuses at
taking highly piqué, gray diamonds and opaque gems that were once thrown out
and using them in designs that have a high-quotient cool factor. They innovated
the slice, which is currently ubiquitous in jewelry and a fashion favorite.
Some of the jewelry that is made by Indian companies works well with the
current trend of understatement and much of it also has a vintage vibe that is
important in fashion right now. The materials that the Indian designers use
make for a wallet-friendly price point, opening more possibilities for
style-conscious consumers to purchase interesting, fashion-forward diamond
jewelry.
Article from the Rapaport Magazine - August 2013. To subscribe click here.