Rapaport Magazine
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Designer Lines

By Amber Michelle
Now there’s a new answer to the age-old question, “What’s your sign?” The jewelry firm What’s Your Sign? that specializes in astrological-themed jewelry has introduced its Elements collection, which focuses on an artistic representation of the four elements used in astrology: air, earth, fire and water. Each sterling silver sculptured and carved Element pendant hangs from either a gemstone or sterling silver chain and is accented with gems.
   Catherine Marion, corporate finance attorney turned jewelry designer, recently launched her own brand Jemily, named for her two daughters Jennifer and Emily. Marion studied at the Fashion Institute of Technology (FIT) and later worked for designer Sharyn Wolf, whose work became an inspiration. Following a stint at Azul Partners, a design house focusing on bridal jewelry, Marion decided to create her own collection. Her designs are influenced by ancient spiritual icons, architectural elements and nature. Marion’s jewelry is modern in form and crafted in gold with diamonds or colored gemstones. Handmade in New York City, the collection was recently selected by the World Gold Council (WGC) for its 2012 Look Book.
   Forevermark, the diamond brand from the De Beers group of companies, celebrated the debut of the House of Waris for Forevermark at a gala cocktail party at the National Arts Club in New York City. Designer Waris Ahluwalia chose to use Forevermark diamonds in his creations due to the responsible sourcing and high quality of the stones. For the event, Ahluwalia designed a pendant to represent the new Forevermark Center of My UniverseTM concept that focuses on the idea of a woman as the emotional center of those around her. The pendant showcases a 14.58-carat Forevermark oval diamond with spokes of diamond pavé radiating from the center. The Center of My Universe theme will be used in television commercials, online and for in-store advertising. For the important fourth quarter, advertising will feature the ever popular halo setting design as a beacon product, creating emotional relevance around the concept of a woman as the core of her family’s life, keeping the thousands of elements that make up their world in motion. Ads will appear online, on social media and in magazines and newspapers.
   Award-winning designer Alberto Parada, best known for his sustainable fine jewelry line using reclaimed gold, ethically sourced gems and conflict-free diamonds, has added some new pieces to his collection. Parada draws his inspiration from the natural beauty of his native South America and creates timeless yet modern pieces for luxury consumers.

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Article from the Rapaport Magazine - September 2012. To subscribe click here.

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