RAPAPORT... The Maharaja Cut is a patented cut that was designed by Adri Voorn, director of the Gitanjali Group. It was introduced about four years ago in India.
PHYSICAL CHARACTERISTICS AND CUTTING ISSUESThe Maharaja Cut is a modified square brilliant with a total of 89 facets; 32 on the top, 56 at the bottom and 1 on the table. It is available in all colors and clarities. Sizes range from 0.05 points to 5 carats.
MARKETS AND MARKETINGThe diamond is available loose as well as in jewelry. It is marketed to high-end independent retailers through the company-owned association, Leading Jewelers of the World. Retailers who carry the cut are given exclusivity in areas that have populations of at least 750,000. The company does co-op advertising with retailers. It also will do public relations events in conjunction with the stores, including private parties where the retailers’ best customers are invited in order to showcase the jewelry and sell it at the end of the event.
Gemex certificates are available with the sale of the cut. Laser inscriptions and other special packaging can be done on request. In-store counter cards, brochures and point-of-sale material are offered.
PRICING AND SUPPLYThe Maharaja Cut is easily available and does not pose any supply issues. It is cut in the company’s manufacturing unit located at Borivali, in Mumbai, which has a capacity to produce 200 stones a day.
The Maharaja Cut diamond rates per carat are at Rap or 20 percent above. Jewelry prices range from basic solitaire pendants for under $1,000 to elaborate one-of-a-kind pieces that retail for up to $100,000. Rings and pendants are the most common form of jewelry for the cut.
WHAT BUYERS SHOULD LOOK FORFusing old-fashioned diamond cutting and new technology, the Maharaja Cut, as its name implies, calls to mind the splendor of the great rulers of India with its royal look. It is a perfect fit for all high-end jewelry.
Digico Holdings Ltd.
1724 Star House, 3 Sailisbury Road,
Tsim Sha Tsui, Kowloon
Hong Kong
Tel: 852.2877.3191
Fax: 852.2801.4925
www.digicogroup.com
email: info@diamart.diminco.com
Gitanjali Gems Ltd.
801- 802, Prasad Chambers,
(opposite Opera House)
Mumbai 400004, India
Tel: 91.22.4036.2222
Fax: 91.22.2363.0363
www.gitanjaligroup.com
www.gitanjalicreations.com
email: info@gitanjaligroup.com
Jewelry Marketing Company
500 Seventh Avenue, Floor 12B
New York, NY 10018
Tel: 212.398.6401
Fax: 212.398.6406
email: aparikh@diamlink.com
Article from the Rapaport Magazine - February 2007. To subscribe click here.