Rapaport Magazine

Competition Fierce at Show

By Liana Cafolla
A record number of 3,526 exhibitors from 48 countries — the most since the fair was launched in 1983 — crowded the 1.4 million square feet of show space at the two exhibition venues of the Hong Kong Jewellery and Gem Fair. The atmosphere at the fair was upbeat and busy, and while some exhibitors expressed disappointment with total sales, most exhibitors looked relaxed and said business had been average or good.

“The show was better than expected, especially after the past few quiet
 months, and all kinds of goods were sold,” said Michal Gordon-Keret, managing director of the Hong Kong office of the Israel Diamond Institute (IDI). Around 100 IDI members exhibited at the fair. “Buyers mainly came from India, China and Hong Kong,” she added.

Hong Kong companies had the biggest presence with 1,383 booths, followed by Thailand with 383, China with 233, the U.S. with 204 and Italy with 187.

DIAMOND DEMAND
Diamonds and gems were exhibited in Asia-World Expo September 19 to 23, while finished jewelry was exhibited in the Hong Kong Convention & Exhibition Centre September 21 to 25, and was still ongoing at press time. The fair attracted more than 400 diamond company exhibitors, making it the largest diamond pavilion in the world, according to the fair organizers.

Diamond jewelry made up the bulk of the exhibits in the diamond pavilion, accounting for almost 13 percent, followed by loose diamonds, with
11 percent, colored gemstone jewelry, with 9 percent, loose colored gemstones, with 9 percent and pearl jewelry, with 7 percent. All figures are preliminary as of September 24.

The fair, in its 30th year, is timed each year for September. This allows buyers to stock up before the key gift-giving holiday season that begins at year’s end and encompasses Christmas, New Year’s, the Lunar New Year and Valentine’s Day.

Retailers, wholesalers and manufacturers comprised about 18 percent each of the exhibitors, with importers accounting for another 13 percent and exporters 10 percent. By the end of the fifth day of the fair, the total number of visitors to both venues had reached 99,257.

Almost half the visitors came from outside Hong Kong, according to the breakdown of visitor information available at press time. Hong Kong buyers made up just over 28 percent of visitors, followed closely by Mainland China, with almost 28 percent, and India, at 6 percent. Visitors from the U.S, Taiwan, Thailand, Japan, Korea, the Philippines and Indonesia made up the rest of the top ten spots.

FAIR FEEDBACK
Wholesale exhibitors said business at the fair was down by nearly
50 percent or more from 2011, but that 2011 was an amazingly good year. “We’ve been around for more than 100 years and have never seen anything like 2011,” said a representative of IGC Group from Antwerp. He added that trading on September 23, the last day of the loose gems fair, started out slow but he was expecting — and hoping — traffic and business would pick up later in the day. “There’s a feeling that people are waiting until the last moment to strike a bargain.”

Business is “upside down” compared with 2011, agreed Raymond Ng, director of Yokee Hong Diamonds, a Hong Kong–based dealer. Ng said he expected to lose money at the fair because he had bought his stock in 2011when prices were high and was now forced to sell for less. “People are looking for big discounts. If I sell at a low price, I can sell a lot. Every year, there are more and more exhibitors,” he said.

Ng was not alone in complaining that the fair had become too big.
Alon Garty of Windiam Hong Kong, a Belgium-based company, said that a growing number of exhibitors were flying in from overseas to participate in the fair, and offering cheap prices to make quick sales before flying out again, creating tough competition for locally based dealers.

Ashit Shah of Hong Kong–based Diasqua, whose large booth
occupied a prime position in one of the halls, said that the number of exhibitors had grown exponentially in the last decade. “Ten years ago, there were 500 booths and 5,000 customers. Now, there are 5,000 booths and 500 customers,” he said.

Mainland Chinese buyers bought less than usual at the fair. Garty said some regular buyers hadn’t shown up, while others were buying 50 percent less. “Mainland Chinese buyers are asking for more and more discounts,” said Daniel Wong of Hong Kong wholesalers Simplex Diam Ltd. “It’s very hard to do.”

LOOKING TO THE U.S.
Another round of U.S. economic interventions, known as quantitative easing, has had a positive effect on sentiment, according to some. Kanhaiya Agrawal, executive director of the Mumbai-based Saraff Group, said he felt the mood in Asian economies such as India, the Philippines and Thailand was picking up thanks to more positive news from the U.S.

Moves by the Federal Reserve in the U.S. meant there was more money circulating in the market, according to Kamish Desai of Veer Gems, a Mumbai-based dealer, who reported that business had been “average.” His buyers were mainly from Europe and Russia. Like other dealers, Desai intends to be present at Hong Kong’s fair in 2013. “It’s like a marriage — you can’t leave it,” he said.


Article from the Rapaport Magazine - October 2012. To subscribe click here.

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